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2021 July - 2024 January

Product Marketing Manager/Strategist

Product/Digital Marketing Specialist

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Mountain View, CA

Market Research and Strategy

  • Conducted comprehensive market research, analyzing market size, competitors, and customer personas to identify new product and service opportunities for Evodyne Robotics.

  • Developed and executed a successful go-to-market strategy, defining target customers, market segments, and product positioning.

  • Created landing pages and product pages for effective product launches, ensuring a compelling online presence.

Sales and Marketing Campaigns

  • Orchestrated diverse marketing campaigns, including Google Ads, Facebook Ads, and social media posts, contributing to a 50%
    increase in revenue.

  • Managed SEO optimization, resulting in a remarkable 158% increase in website organic traffic.

  • Launched impactful ad and social media campaigns, achieving a notable124%
    increase in engagement.

Team Leadership and Collaboration

  • Led a dynamic team of 2 marketing professionals, driving a remarkable 70% growth in sales.

  • Designed engaging website landing pages and regular blog posts, boosting web pages by 59%.

Analytical Skills and Performance Improvement

  • Utilized keyword research and competitor analysis, providing data-driven insights to guide content development.

  • Implemented successful strategies that led to a
    150% increase in lead generation via website, social media and newsletter 

Event Participation and Industry Engagement

  • Actively participated in prominent tech events and showcases to stay abreast of industry trends and innovations.

2010 - 2016 October

Finance Manager
Head of Marketing Department 
Product Marketing Manager

Yerevan, Armenia

  • Developed financial strategy; managed budgeting processes by optimizing expenses and increasing revenue by 9%

  • Managed financial reporting processes and reported results to the CEO (financial statements, analysis, statistical reports)  

  • Recommended product changes to enhance customer interest and maximize sales by15%

  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases for the market to maximize outreach

  • Actively participated in prominent tech events and showcases to stay abreast of industry trends and innovations.

Education

2023 Oct - 2023 Dec

Massachusetts Institute of Technology

MIT Professional Education Persuasive Communication,

Leadership and Innovation

Certificate 

​

Cambridge, MA

MIT's professional education equipped me with valuable digital and persuasive communication skills that now reside in my professional toolkit. This remarkable course addresses the needs of professionals seeking effective and compelling communication in today's rapidly evolving digital sphere. Additionally, it assists in reassessing and enhancing professional goals and values. Specifically, the sections on business intelligence and DataViz proved incredibly beneficial.

2020  Sep - 2021 Jan

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UC Berkley Extension 

Berkley Digital Marketing Boot Camp

Berkeley, CA

At UC Berkeley, I gained a strong foundation and practical skills in Digital Marketing and developed essential skills in:

  • Marketing 101

  • Lead generation and conversion funnels

  • Content strategy

  • Web design and creation

  • On and off-page SEO 

  • Site Analytics

  • Website optimization

  • Paid search advertising and Analytics

  • Display advertising and Analytics

  • Social media advertising and Analytics

  • Retargeting and Audience building 

  • CRM and marketing automation

Yerevan State University                    

Yerevan, Armenia

Master of Arts in Business and Journalism 

Bachelor of Arts in Journalism

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Professional skillset

Digital Marketing Strategy

Product  Marketing

LifeCycle Marketing

Email Marketing Campaigns

SEM

Filming

Marketing Research

Growth Marketing

SEO

Data Analysis

SMM

Landing Pages

Tools

Google Ads

SemRush

Wix, WordPress

Google Analytics 4

Hotjar

Pivot Table, Vizme

Meta (Facebook, Instagram)

Canva, Photoshop, PixArt

iMovie, InShot

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